Beginner's Guide to Commercializing Innovation

Jayant Sawant

Director, Pure Check India Pvt. Ltd.

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60 Min

This course format through pre-recorded video. You can buy and watch it to learn at any time.

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Completing the "Beginner's Guide to Commercializing Innovation" accelerates career growth for entrepreneurs, innovators, and product developers. Professionals can transition into senior roles like Innovation Manager, Product Development Director, or Startup Founder, or specialize in innovation strategy, commercialization, and product launch. Mastering the fundamentals of commercializing innovation enhances job prospects, earning potential, and leadership opportunities, ensuring successful translation of ideas into marketable products, services, and solutions. This expertise enables professionals to drive business growth, create new revenue streams, and stay ahead in competitive markets.

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Key topics covered

Understanding Innovation
Importance of Innovation
Triggering Innovation
Managing Innovation
Sustaining Innovation

Course Details

Innovation has been a recent time buzz word. It has proved to be an engine of progress that has created new business leaders and helped the innovative leaders retain their leadership position despite VUCA (Volatile, Uncertain, Complex, Ambiguous) economic situation. What does the word Innovation truly mean? Is it just a fancy word for a new idea? What are the barriers that are encountered in the journey of Innovation and how do we anticipate, mitigate or circumvent them to ensure commercial success? This lecture would demystify the most common misconceptions and prenotions about the concept of innovation and the process that brings it to life.