Personal Branding 101

Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever. One reason is that it is more popular today to use social media to further careers. According to a 2022 surveys, more than 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. Companies encourage employees to build strong personal brands as it is a win-win, When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders. Another reason personal branding is valuable is that the gig economy is not going away anytime soon. The average person switches jobs every 2 to 3 years, and by 2030, freelance and contract workers will make up large part of the workforce and only the fittest “brands” will survive.